About Blue Fin Baits

Blue Fin Baits is a small-batch soft plastic lure brand based on the Central Coast of New South Wales.

Built with local waters and Australian species in mind, our lures are designed to deliver natural movement and reliable performance in real fishing conditions. Every design is tested in estuaries, rivers, and coastal systems before it ever reaches a pack.

We keep our range tight and purposeful. No oversized line-ups, no gimmicks just proven profiles and colours that work across a wide range of situations. This approach allows us to focus on consistency, quality control and fast turnaround.

Blue Fin Baits operates as an online-only business, producing soft plastics in small batches and shipping Australia-wide. Whether you’re chasing bream in the shallows or flathead along the sand flats, our goal is simple: create lures anglers can trust when it matters.

Made on the Central Coast, NSW.